If you have just designed your own site, then you have probably already realised how hard it is to get visitors to it. You are probably also finding that once you get visitors to your site, you are then having problems in making them return back to your site.
Well there are many ways of promoting your site and also making it sticky so that you can receive returning visitors.
To promote your site you can:
5. Write your own reprint articles that are on the same subject/topic as your sites content.
Writing your own articles with your website links contained within your authors bio line is probably one of the best ways to promote your website online. This is because you can add them to some of the article directories where others then can search these article directories and then add your articles to their site, which will then give you credit in return.
Some article submission directories include:
http://www.simplysearch4it.com/article/articledir.php
http://www.goarticles.com
http://www.articlecentral.com
http://www.articlefinders.com/submit.html
http://www.articlecity.com
http://www.businessnation.com/cgi-bin/library/articles/add.cgi
http://www.freesticky.com/stickyweb/submitarticle.asp
6. Exchange links with other sites
Exchanging links with other sites take up a lot of work but can give you some positive results. This is because exchanging links with other sites will mean that your site will get more exposure across the Web plus your link popularity will increase, which is then most likely to give your website better search engine rankings within some, if not, most of the major search engines.
7. Add your site to some of the free to submit general and specialty web directories
Adding your website to some of the free to submit general and specialty web directories is a good thing as you don’t have to provide a link back to their directory. Submitting your website to free to submit web directories is better than doing link exchanges as your link is more likely to be given higher priority than what it would on a site that has two way linking. A lot of web directories do rather well in some of the major search engines and also has a good Google PR, which means your site should benefit from this.
8. Do SEO
SEO (Search Engine Optimization) is a very important factor to consider when designing your website. This is because in past research it shows that over about 85% of people use search engines first before using anything else to find what they are looking for online. So if your site has poor SEO then you will not do all that well within the major search engines. If you do well with your sites SEO then you are likely to see some good results from the major search engines. Some sites even receive most of their traffic from the major search engines.
To make your site stickier you can:
4. Add games to your website
Adding games to your website is a very good way of making your site stickier. This is because a lot of people like to play games when they are either bored or have nothing much to do. http://games.simplysearch4it.com is an example of a site that has got games added to it just so that it can increase its stickiness.
5. Add free reprint articles to your website
If you find it hard to find content to add to your site to make it bigger or stickier then a good thing to consider is reprint articles. This is because these reprint articles can be added to your site for free and it makes your sites content larger, which can then increase the stickiness of your website. You can find some free reprint articles at the following categorized article directories:
http://www.simplysearch4it.com/article/articledir.php
http://www.goarticles.com
6. Add features to your site that many others do not offer
You could look through a large amount of other sites to see what they have to offer. Once you have done that, you can then see what would be a good thing to add to your site in, which many of these other sites don’t offer. For example, http://products.simplysearch4it.com offers a product price comparison directory, which is a feature that many other sites across the web do not offer.
Doing something like this where many other sites don’t offer it means that more people are likely to come to your site just to use it.
About the author:
Jonathan White has been involved in online marketing for over three years now and is the Webmaster of http://www.simplysearch4it.comwhere he also operates the free reprint articles directory at http://articles.simplysearch4it.com
How To Promote Your Site And Also Make It Sticky
Search Engine Optimization Tips - Part Two
Welcome to the second part of our series of articles on search engine optimization. In the previous article we discussed keywords, domain names, content and keyword density issues. This article moves past that to the nitty gritty of improving your web pages and website for better search engine rankings.
Page Title
It's truly amazing how many people don't realize how critical the TITLE tag can be to the success or failure of your website. Your TITLE tag needs to have your most important keyword for that page included in it. This is for the benefit of the search engines.
From a visitors point of view it also needs to entice them to click on your title tag when they see it in the search engine results. If your page is about PDA Accessories don't just use that phrase in the TITLE tag.
Dress it up a bit. For example "PDA Accessories For The Busy Geek" or "Need Accessories for Your PDA? Come right in!" Those examples took me 10 seconds to come up with. You can do far better with a little more time and effort.
META Keyword Tag
Anybody still using the Meta Keyword tag as their sole search engine optimization method please leave the room. Go on get out and don't come back.
The Meta Keyword tag is all but dead to the search engines. When building your pages it's still worth including but simply put in the top 3 or 4 keywords that are relevant to your business and leave it at that. Do not spend hours coming up with hundreds of keywords to stuff into the Meta Keyword tag. It's a total waste of time and anybody who tells you different has no idea what they're talking about.
META Description Tag
This still has some limited value for your SEO work. When Google or other search engines display search results they display the contents of the TITLE tag and your Meta Description tag (if present) or a random selection of text from the page. Your Meta Description tag will take priority if present.
The Meta Description tag is still worth using. Your most important keyword should be in there and again you need to work this keyword into an eye catching phrase or sentence. Don't just copy and paste the main keyword in there.
If the Meta Description tag is used well, in conjunction with the TITLE tag, then it can make your displayed search result more inviting to the potential visitor. Again don't spend more than a few minutes on your Meta Description tag but do make sure that you include it on each page. One final note - make the Meta Description for each page different; don't just recycle the same one over and over.
RSS
Stands for Really Simple Syndication and is probably something you've heard a lot about over the last few months. RSS allows you to display the news items and/or content from other sites on your website as part of a "news feed". This adds a huge amount of value to your site from a vistors point of view - they don't need to leave your site to get the latest news on a given topic. The other benefit is that search engines love seeing fresh content on websites.
At the moment there's a huge upsurge in the use of RSS for search engine optimization. The question is does it work? Yes it does. Using RSS can most definitely encourage the search engines to come back to visit your site more often. How does it work? Well again that goes beyond the scope of this article so please refer to our site for more information.
Blogs
Also called Web Logs are basically online diaries. For a long time these were used solely by... well.... geeks to record their thoughts and as a way of sharing information on Star Trek. Seriously though initially blogs were never seen as anything more than a curiousity.
Recently with the increased visibility of RSS blogs have also seen their profile rise. Why? Well because many RSS feeds feature blog content. Which means what exactly? It means your blog could be included on and linked to from thousands of websites all over the world. Are you seeing the possiblities? There are some other nuances to consider but to mention them here would give the game away completely and certain ebook authors would put a price on my head for giving away their secrets.
(c) Niall Roche - All Rights Reserved
- continued in Part 3
About the author:
This article was provided courtesy of Search Engine Fuel where you'll find tons of information on getting higher search engine placement and reviews of SEO ebooks and software.
Search Engine Optimization - Advice And Tactic
Search Engine Optimization - Advice And Tactic
Unique content is King. Search engines love new, unique and updated content. If you produce new content at a rate of just one reasonably sized page per day and tied in with the other advice throughout the site, I can almost guarantee you will get good listings. Remember though, write for the visitors but cater for the search engines. If your field of expertise fits into a niche in the market, all the better for you but you must get unique content all you will fall behind.
Page Structure. Search engine bots can sometimes get confused with poorly coded html, javascript and other web languages. If the bot has to wait too long or cannot decipher the web language then it will just abandon your site and move on to the next, even if it manages to get through the code it usually leads to poor search engine indexing of your website. You should also keep to widely used file extensions like .htm, .html, .php, .asp for your pages.
Loading Speed. The loading speed of your website should be kept to a minimum, if it takes long than 5 seconds on 256kb+ connections then you lose visitors - both real and search engine bots. There are a variety of reasons why pages can load slowly, it may either be your web server, poorly coded server side code like php or client side code like javascript which can slow or even stop your page from loading.
Visitor Navigation. This is more an aesthetic feature of your website focused at real visitors but you need to have some sort of standard navigation that is the same throughout your whole site. People can be put off and leave your website if they find it difficult to browse easily, search engine bots may also miss links if they can only be found deep within your site. Try to make as many internal links as possible available on each page.
Site Hierarchy. Site hierachy can be great for adding keyword density to your web site. An example of site hierachy working effectively would be this page, seo-advice.php. The full link contains SEO twice - www.seoassistance.com/seo-advice.php which is very beneficial in the way search engines determine your sites relevance to a particular subject. Use your domain, folders and file names to your advantage.
Avoid Blackhat SEO. Blackhat SEO is a vast topic that commands little respect from real webmasters as it means using underhand methods to gain search engine rankings, although the site is usually banned quickly. Blackhat SEO includes using link farms, search engine spamming, hidden or disguised text, fake meta tag data, using duplicate content and using doorway pages. I would recommend you stay away from tactics like this as you will end up losing out in the long run.
Targeted Linkswaps. Link swaps are great but you must make them work for you. It does little good for you when your going for top search engine positions when your link swaps are untargeted. You should choose some specific keywords for both the link text and the link title text then make sure before you link swap that the other webmaster adds those specific keywords with the link.
About the author:
Article by www.SEOAssistance.com
Search Engine Optimization
Advice & Tactics,
www.SEOAssistance.com
5 Steps To Get Top 10 Website Search Engine Rank
1. Step One: Select right keyword for web SEO Optimization.
You must choose your keywords carefully. This is the most important step of the SEO. Wrong or ineffective keywords mean invalid keyword optimization. You should find popular keywords and phrases related to your business, then know search popularity and competition number of every keywords. The keywords with more popularity and less competition will be your targeted keyword phrases.
Best Promotion Keywords - http://www.websitepromotionsoft.com/bestpromotionkeyword.html
Overture - http://inventory.overture.com/d/searchinventory/suggestion/
Google - https://adwords.google.com/select/main?cmd=KeywordSandbox
2. Step Two: Optimize your website ranking factors.
Once you have finished keyword analysis and selected specified keywords, you should optimize your web site to improve search engine position. The important ranking factors including website title tags, description tags, meta keyword tags, heading text, link url, link text, image alt, comment and web page body text.
Every keyword frequency, weight, size, prominence
and proximity all affect the ranking. You should optimize all these factors carefully. The top 10 ranking website content and ranking factors will give your more help.
Resources:
Web Optimization Angel - http://www.websitepromotionsoft.com/weboptimizationangel.html
WebPositionGold - http://www.webposition.com/d2.pl?r=TBI-55EC&FN=download.htm
3. Step Three: Submit url to search engines directories.
After search engine optimization page design, Submiting all your web sites to Google, Yahoo, MSN, DMOZ and the other major engines. Manual free submit url is recommend. At
http://www.websitepromotionsoft.com/submit-url-free.html you can find top 588 search engine list with homepage, submit url address, alexa rank, google page rank, google inbound links and google including site pages.
Resources:
search engine PageRank order list - http://www.websitepromotionsoft.com/search-engine-list-page-rank.html
4 Step Four: Link Exchange and Manager.
Link popularity is the total number of websites that link to your web site, and is an extremely important method of improving your site's relevancy and position as many engines are using
this information as a ranking criterion. Both the quantity and quality of link popularity is important. The best links are "relevant" links from web pages related to your keyword or topic.
Resources:
External Link Promotion - http://www.websitepromotionsoft.com/external-link-promotion.html
5. Step Five: Monitoring and ReOptimizing.
Often checking your website search engine position of your targeted keywords, if not satisfied with optimization ranking results, you should do more SEO to achieve higher search engines ranking position.
Resources:
Agent Web Ranking - http://www.softwarekey.com/products/info.asp?A=31147
About the author:
David Wang: SEO Expert with 6 year experience in search engine optimization website promotion. See more seo optimization tool from http://www.1-web-site-search-engine-optimization.com/5steps-seo.html
Seo Optimization Tips
If you want to rank on top for Google, Yahoo!, and other major search engines, you'll need more than a basic knowledge of search engine optimization. Those who rank high on natural search results do so because they've been able to effectively manage their on-page and off-page optimization factors.
On-page OptimizationWhat you do on your web pages can have a positive or negative impact on your search results. However, as we'll discuss later in this article, off-page optimization is even more powerful when it comes to increasing your natural search engine placement.
Some of the most important on-page optimization techniques begin with choosing a key word to optimize your page for. There are a number of free tools available on the Internet that can help you find a keyword that is popular but not overly competitive. Keywords that are highly competitive are often very difficult to place well for.
Once you've selected a keyword, you can take advantage of:
Secret #1: Don't optimize for a single keyword, optimize for a keyword phrase.When you optimize for a single keyword, more often than not, that word is highly competitive and your chances of coming out on top are minimal. Where you gain a significant advantage is by focusing on a keyword phrase. This actually increases your chances of ranking well and ultimately helps you towards ranking well for the single word you originally chose.
Secret #2: Place your keyword phrase within the first 25 words of text, and the last 25 words of the page. The h1 tag can be used for developing a headline on your page and emphasizing your keyword phrase within the beginning of your page text (search engines love h1 tags). Another suggestion is to use your keyword phrase just after your copyright notice on the bottom of your webpage. This ensures that it is present within the last 25 words of your page.
Secret #3: Place your keyword phrase in your page title and description. Additionally, place the keyword phrase throughout your page - being sure to bold the phrase once, italicize the phrase once, and underline the phrase once. Mention your keyword phrase every paragraph or so. Just make sure that it appears natural. If you stuff the page with your keywords, you'll potentially turn off browsers who would otherwise find your page valuable.
Off-page OptimizationNow that you've learned about on-page optimization, it's important that you focus your attention on off-page optimization. Of all the techniques that have been developed for SEO, it still comes down to the popularity of your site.
The ranking of your web site in a natural search engine result list is directly correlated to the popularity of your website.
So what do I mean by popularity? Popularity is the number and quality of links to your website. Although I've simplified the explanation here, you should know that links essentially count as votes. If everyone is "voting" for a particular web site then the web site becomes popular.
Secret #4: Get other sites to link to you. There are a number of ways to improve link popularity. Although I won't recommend a specific link building tool, I will say that there have been a number of good products developed that simplify the process. It still takes time and hard work, but over time, increasing the number of sites linking to your web site can pay huge dividends.
Secret #5: Make sure that incoming links are of high quality (sites with a high Google page rank). It's not only important to have other sites link to you, it's also important to have quality sites link to you.
Secret #6: Anchor text must include your keyword phrase. When other sites link to you, make sure the link includes your keyword phrase. Sites that link to your domain can help with overall page rank and popularity, but websites who link to you using your keyword phrase (in the anchor text) are what get you to the top of search engine result lists.
Secret #7: Give people a reason to link to your website. This can be accomplished in a variety of ways, white papers, free content or tools, etc., but ultimately it comes down to offering something of value. If you do, other websites will give you their "vote", increasing your link popularity and your search engine results.
Increasing your rank on major search engines isn't complex. But it does take time and effort. If you want to increase your web site ranking, begin by implementing what you've learned in this article and stay the course.
michael fleischner- is a marketing expert with more than 12 years of marketing experience. He has appeared on the TODAY show, Bloomberg Radio, and more. Visit his website, MarketingScoop.com for Internet Marketing Secrets and more free marketing articles.